In 2000, The National Campaign for the Arts launched the I Value the Arts campaign.
This is how we talked about the campaign:
The National Campaign for the Arts decided to run this campaign after being approached by members who were concerned that the public had no way to make their views on support for the arts heard.
We know that there are a lot of you out there: it’s estimated that three-quarters of adults and even more children take part in the arts every year. Collectively you will be a powerful new voice for audiences and participants.
We want to be able to help you to provide support for the arts in your area. That support could be about volunteering or lobbying or even setting up your own programmes of arts activities. We’d also like to listen to you and your views to help us prioritise our future work.
No public money is being used to support the campaign. We rely solely on the time and talent of individuals and organisations with small donations being made to cover costs such as website hosting. The major costs of website and database design and construction have been donated by commercial organisations (Cog Design and Purple Seven).
We’ve set no time limit on the campaign. We hope it will develop and evolve over time. We will keep updating the website with new resources and keep in contact by email with, particularly when we have news of something in your area.
If you care about the arts, please do take the 30 seconds it takes to sign up. You’ll be in good company.