I Value the Arts

In 2010 we spearheaded this campaign to empower individuals. We provided tools to help people tell local politicians how important the arts are to them.

In 2000, The National Campaign for the Arts launched the I Value the Arts campaign.

This is how we talked about the campaign:

The National Campaign for the Arts decided to run this campaign after being approached by members who were concerned that the public had no way to make their views on support for the arts heard.

We know that there are a lot of you out there: it’s estimated that three-quarters of adults and even more children take part in the arts every year. Collectively you will be a powerful new voice for audiences and participants.

We want to be able to help you to provide support for the arts in your area. That support could be about volunteering or lobbying or even setting up your own programmes of arts activities. We’d also like to listen to you and your views to help us prioritise our future work.

No public money is being used to support the campaign. We rely solely on the time and talent of individuals and organisations with small donations being made to cover costs such as website hosting. The major costs of website and database design and construction have been donated by commercial organisations (Cog Design and Purple Seven).

We’ve set no time limit on the campaign. We hope it will develop and evolve over time. We will keep updating the website with new resources and keep in contact by email with, particularly when we have news of something in your area.

If you care about the arts, please do take the 30 seconds it takes to sign up. You’ll be in good company.

21,000+ people signed up as supporters on the campaign website.
10,000+ people showed their support through a logo to their social media avatar.
10,000+ people liked the campaign’s Facebook page.
5000+ people followed the campaign on Twitter.

We were also really keen for arts organisations to raise the profile of the campaign and get more people involved. There was a section on the campaign website filled with resources and contact details.

We were extremely grateful to the arts industry bodies who raised awareness of the campaign through their members:

Arts Marketing Association
Arts Admin
Association of British Orchestras
Crafts Council
Dance UK
Independent Theatre Council
Membership Management Forum
Missions Models Money
Museums Association
Musicians Union
Opera & Music Theatre Forum
Society of London Theatre
Theatres Trust
Theatrical Management Association
Visual Arts and Galleries Association
Voluntary Arts